THE BUSINESS IN RINGTONES NOT AS LUCRATIVE AS IT SOUNDS!

According to some industry analysts, the business in mobile phone ringtones in future would not be as profitable as was previously estimated. Mobile network operators offering true ringtones, real ringtones, mp3 ringtones, polyphonic ringtones and monophonic ringtones cannot be totally assured of enhanced revenues from the sale of these different categories of mobile content.

The mobile telecommunications marketplace has witnessed several trends in the past few years. Several online providers of mobile content have come up, to cater to the evolving needs of mobile phone users from diverse parts of the world. The market for downloadable mobile content has become highly competitive.

The tastes of mobile phone users have also been changing. It has been observed that more and more teenagers and young people want to listen to music on their handsets, and they are bored with even the latest downloadable mobile ringtones. This factor has contributed in reducing the economic viability of the business of ringtones. We can say that the perception of novelty of real ringtones, true ringtones and mp3 ringtones is on the decline.

Unscrupulous activities have also played their part in reducing the credibility of the process of downloading of ringtones. As a matter of fact, several users have been cheated of large sums of money, on signing subscription agreements offered by certain online providers of mobile content. Many mobile phone users have been disillusioned with the entire system of downloading ringtones, which in turn has adversely affected the business in the same. All the above mentioned factors have worked together and restrained the booming business in different types of mobile phone ringtones.